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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 64, Number 6 (March 1963)

How the Wisconsin alumnus is printed,   pp. 22-28

Page 22

is Printed
It all begins when George picks up the copy
and delivers it to the Democrat Printing Co.
T HE STORY of how the Alumnus
    gets to our readers each month
is a fascinating one.
  In an era that has brought us "in-
stant" coffee, "news as it happens,"
electronic weather, and other push-
button  conveniences, the method
used  in  producing   ten monthly
issues of the Alumnus may seem
somewhat archaic. Yet it involves
the most up-to-date techniques in the
printing and communications field.
  The process begins, of course,
with  the University. Telling  the
multi-faceted story of the University
of Wisconsin, uncovering its contin-
ually changing personality within the
36-pages of a single issue of the
Alumnus is, quite naturally, an im-
possibility. There is, however, an op-
portunity to represent a portion of
the University's character within a
single issue or series of issues of the
magazine. For example, this issue
deals primarily with two aspects of
the University's complex make-up:
its growing area study program, and
the plans for expanding its television
  Taken singly, these are quite sub-
stantial efforts involving major finan-
cial support and   many   talented
people working long hours. But these
are simply segments of a whole. The
University is not a single entity-
whatever character it possesses is
derived from the total strength of its
individual programs.
  The University of Wisconsin gains
its excellence from the people who
are a part of it. The people who
make the University range from the
men who clean the snow off its side-
walks, to the President and the Re-
gents who formulate its policies.
Telling the story of these people is
a continually fascinating undertak-
  Each month, we try to present our
readers with some aspect of the Uni-
versity, some hint of the basic issues
which confront it, some idea of the
reasons for its greatness. All of this
involves the communication of ideas.
The University is not only the treas-
ure house of great ideas of the past,
it is the place where new ideas orig-
inate. More and more, the Univer-
sity and society are becoming inter-
twined so that their future destinies
are linked together.
  The method that the Wisconsin
Alumnus uses to communicate the
ideas that form the foundation of
the University of Wisconsin is more
than 500 years old-it came into be-
ing when Johannes Gutenberg per-
fected a means of printing from
movable type in 1450. The Alumnus
is printed by letterpress, a method
that is essentially the same as that
originally employed by Gutenberg.
Basically, letterpress means printing
from raised type. The printing sur-
face is inked and the impression
is "pressed" onto the surface to be
printed. Two additional means of
printing are currently used: the first
is the offset process where the
matter to be printed is transferred
from a plate to a rubberized blanket
and then to the printing surface; the
second is gravure, which involves
printing from an etched surface, the
exact opposite of letterpress.
  Each month the procedure in-
volved in producing the Alumnus is
essentially the same. Copy about the
               Wisconsin Alumnus

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