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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 64, Number 6 (March 1963)

Television in the classroom and points beyond,   pp. 19-21


Page 19


            TEIYlEV I C
      in the classroc
and points beyo
March, 1963
TELEVISION is destined to play
    an increasingly important role in
 the educational and cultural life of
 the people of Wisconsin. This fact
 will become more evident in the im-
 mediate future according to Lee S.
 Dreyfus, recently appointed general
 manager of WHA-TV, and formerly
 associate director of mass communi-
 cations at Wayne State University
 in Detroit.
   Under Prof. Dreyfus, the Univer-
 sity is preparing to undertake an am-
 bitious television program which will
 eventually equal, and could easily
 surpass, the statewide impact of the
 state radio network. The first step
 in accelerating WHA-TV's program-
 ming efforts will come in April when
 the station begins operating from a
 new tower which has been installed
 just west of Madison. The location
 of the new tower is strategic as far as
 WHA-TV is concerned. The tower is
 situated on the "antenna farm" ad-
 jacent to existing commercial towers
 and will be on a directional line with
 viewers who point their home an-
 tennas toward the station towers. In
 addition, Dreyfus feels that the lo-
-cation of WHA-TV, Channel 21 on
the dial, is especially fortunate be-
cause it is directly between two
Madison commercial stations (Chan-
nel 15 and Channel 27) -"Some night
they might accidentally 'discover' us
when they're switching channels."
   The new tower is a symbol of
Lee Dreyfus what is ahead for educational tele-
           vision in Wisconsin. The Coordi-
           nating Committee for Higher Ed-
       7   ucation has a special committee
           which is charged with formulating
           a plan for a state educational televi-
           sion program. The    committee,
           under the chairmanship of Prof.
           Dreyfus, has already submitted an
           approved state plan which outlines
  m        some of the prospective develop-
           ments which can be expected in the
           near future.
             It is the intent of the committee
    d      that all citizens of the state will
           eventually benefit from educational
           and instructional television. In order
           to accomplish this, the state has been
           divided into four areas with local
           television  studios and  equipment
           available to provide programming to
           people of the individual area. In
                                         19


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