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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 62, Number 14 (June 1961)

Ardelt, Doris
Wisconsin alumni are on the air for 102 hours a week,   pp. 25-27


Page 25


       Wisconsin Alumni
       Are on the Air for
                      102
Hours a Week
                                by Doris Ardelt
W HEN 102 HOURS out of a 168-hour week are
      devoted to broadcasting, it takes a well-organized,
integrated group of people interested in presenting the best
of Wisconsin to Wisconsin, as well as the world. To steer
that broadcasting course for the Wisconsin State Broadcast-
ing Service is a group of University of Wisconsin graduates
who daily pour their collective talents back into Wisconsin.
The results-a state-wide network whose operation and pro-
gramming is known throughout the world.
  The eight FM stations and two AM stations reach into
every corner of Wisconsin and the bordering states with
programs designed to satisfy every age group. Wisconsin
School of the Air, Wisconsin College of the Air, farm fea-
tures, Homemakers, drama, literature, news and current
events, forums and discussions, sports, music, and miscella-
neous features are programmed in such a way as to reach
the widest audience at the best possible time.
  At the helm of this network is H. B. McCarty, U. W.
graduate and director of the Wisconsin State Broadcasting
Stations. From one station-WHA-Director McCarty, (in
1931 program director for University station WHA)-with
the assistance of Harold Engel, associate director of the state
stations (also joining WHA in 1931) has built the Wiscon-
sin State Broadcasting Service into the biggest network of
its kind in the world. Billed as "the oldest station in the
nation", because of its continuous telephonic broadcasting
activities since 1917, educators from all parts of the world
visit Radio Hall on the University of Wisconsin campus to
learn, observe, and take educational broadcasting knowledge
back with them to their respective countries.
  An outstanding part of the Wisconsin State Broadcasting
Service programming is the Wisconsin School of the Air.
Under the direction of associate director Arlene McKellar,
on May 5, 1961, the Wisconsin School of the Air completed
its 30th year of broadcasting to children in elementary class-
rooms of the state. In-school listening reports indicate
723,155 course enrollments for the thirteen courses offered
by the School of the Air. This represents listening by
289,262 individual children. Miss McKellar is not only re-
sponsible for the radio School of the Air, but the television
School of the Air as well. Ruth Plakias, another Wisconsin
Wisconsin Alumnus, June, 1961
Viewing with pride the historical marker which proclaims WHA
as the "oldest station in the nation" are H. B. McCarty, director
of the Wisconsin State Broadcasting Service, and Harold A.
Engel, assistant director.
Music sets the mood for the many fine Wiconsin School of the
Air productions. Checking over a proposed musical background
are: Karl F. Schmidt, WHA production manager; Donald J.
Voegeli, musical director; and Claire Prothero Kentzler, produc-
tion assistant.
graduate, writes the scripts for several School of the Air
broadcasts, which comprise 2.5%  of a composite week on
state stations broadcasting schedule. Besides devoting her
time to radio scripts, Mrs. Plakias also contributes her talents
to the writing of television scripts for School of the Air
programs.
  While the Wisconsin School of the Air is an operation
in itself, there is 97.2% of broadcast time left for the state
network. 102 hours per week means a staff of announcers,
continuit-' writers, production people, music programming,
recording, engineering, and public relations personnel, all
working together to present the finest and widest variety in
radio broadcasting. And University of Wisconsin graduates,
                                                       25


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