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Schoenfeld, Clay (ed.) / Wisconsin alumnus
Volume 48, Number 10 (July 1947-Aug. 1947)

Berge, John
Your Association expands,   pp. 10-11

Page 10

Percentage of Association
   Members by Classes
'  " :  ' :- <<<.:';-<i:! L:;''CaC.....: ;-?<c':"IZ/IG#$:
* 1936-   4%
*  1935' - %
   1934- 4%
   1933- 3%
/ 1932-  4%
  1931-  4%
  1930- 4%-,
  1929- 6%
  1928-   5%
  1927-   5%/
  1926,-  5%o/",
  1925--   6%
  1924  -    8%/,
  19.22  -    10%/.
  192~1     -91%'
  1920       -10%
  1919          12 %
  1918            14%,
  1917             15%
  1916            14%,
  -1914            ISO15
  1911              16%
  19-10             17%
  1909                19%
  1908                19%
  1906                -20%
  1905                 20%/
  1904                    23%
  1903               18%
  1902                 20%
  1901            _18%
  1900                      25%/
  1899                  21 %
         . in
1897                      25%
1896                  20%°
1895                   21%
1894                   21%
  * Eleven years ago Associa-
  tion membership was less than
  2,500. The roster was top-heavy
  with old grads. New classes
  were very poorly represented.
     Executive Secretary
Wisconsin Alumni Association
THIS ISSUE of the Wisconsin
    Aluninus, marks the end of an-
    other fiscal year, so a summary of
    Wisconsin Alumni Association ac-
    tivities seems to be in order at
    this time, Since annual reports
    were curtailed or omitted during
    the war because of paper limita-
    tions, some of the important de-
    velopments that have taken place
    during recent years will also be
    included in this summary. A brief
    review, of these developments may
    be helpful in, giving you an over-
    all picture ;of Association activi-
    ties during the last decade.
    Membership Growth
    "Two significant changes in Associa-
    tion membership are clearly shown in
    the charts on these pages: (1) consist-
    ent growth and (2) a complete reversal
    of the trend in the, early '30s which
    made the Wisconsin Alumni Associa-
    tion' roster top-heavy. with older
      In the early '30s /younger alumni,
    were shying away from -Association
    membership with consistent regularity.
    Membership percentages in the new
    classes varied from a low of 3% in the
    class of '33 to a high of 5% in the class
    of '35. Membership in the older classes
    ran much higher, with most of the
    classes running from 20 to 30 percent.
      During the last 10 years, this mem-
    bership picture has been completely re-
    versed. Today, the younger classes are
    setting the pace for all classes with
    membership percentages running from
    22% to 65%. Today, three members
    out of every 10 come from the classes
    that have been graduated since 1940.
    This steady influx of younger alumni
    has produced a sound membership bal-
    ance in the Wisconsin Alumni Asso-
      Three factors helped to produce this
    healthy membership condition:
      1. Reduced rates for younger alumni.
    Graduating seniors receive one year's
    free membership from the Association.
    Following this year of free member-
    ship,, they are eligible for intermediate
'   membership at $2 a year (half the
    regular rate) until five years after
      2. Sustaining memberships at $10 a
    year. The extra $6 paid by these loyal
    alumni makes it possible for younger
    alumni to j o i n the Association at
    greatly reduced rates while they are
    getting started in their various careers
    and professions. To these sustaining
    members goes much of the credit for
    the rapid membership growth shown in
    the- chart for 1947.
      3. New activities have been developed
    and old ones expanded to make the
Wisconsin Alumni Association increas-
ingly helpful to' the University and
membership more valuable to alumni.
  The high percentage 6f members in
recent classes shows clearly that
younger alumni like this new member-
ship plan. In fact, they like it so well
that the Association must step up its
membership income considerably if the.
present membership plan is to prevail.
Obviously, we lose money on all intex-
mediate memberships. This loss has
been taken caTe' of by the extra $6 paid
by sustaining members.
  So far, the extra income fromss-
taining memberships has been sufficient
to counterbalance the loss from inter-
mediate memberships. During the next
five years, however, graduating classes
will be three or four times as large -as
,those graduated in recent years. These
larger classes -will produce a sharp in-
crease in intermediate members. To
take care, of this increase we must have.
a corresponding'increase in sustaining,
members if we are to have a balanced
budget.                               .
  Association membership has n o w
passed the 13,500 mark ý-an increase
of 540 ,percent since 1936. With the
University's- Centennial activities get-
ting under way a year hence, we should
be able to accelerate this increase dur'-
ing the next two years. With a little
help from present members the Wis-
consin Alumni, Association can. become
one of the largest and strongest Asso-
ciations in the, country.
  .Association growth during the last
decade, however, has not, been limited
to mnembership., As mentioned above,
new activities and services have been
developed and old ones expanded to
make the Association increasingly help-
ful to the University and membership
more valuable to alumni.
Association Publications
  This expansion is most noticeable in
the publications which have been de-
veloped by the Association in the last
10 years. In 1936, Association members
received only one publication, the Wis-
consin Alumni Magazine. In 1937 'this
became the Wisconsin Alumnus.
  Association members this year re-
ceived the Wisconsin Alumnus, Harry
Stuhldreher's Football Letter, and the
Badger Quarterly, plus special news
letters designed primarily to g i v e
alumni living in Wisconsin vital infor-
mation about the University's budget
  More than a half million publica-
tions and news letters have gone out
from Association headquarters t h i s
year, as compared with the 35,000
mailed out in 1936.
  The Wisconsin Report, a four-page
news-letter, was published by the As-
sociation as a substitute for the spring
issue of the Badger Quarterly, which
was limited to a few thousand copies
because of a shortage of newsprint.
Thirty thousand copies of the Report
were sent to alumni in Wisconsin to
remind these Badgers that their sup-
port was needed in getting sufficient
funds for the University for the com-
ing biennium.
: j

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