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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 66, Number 2 (Nov. 1964)

Mucks, Arlie, Jr.
On Wisconsin,   p. 5


Page 5


                                    ON
W1 9CON/S[l
by Arlie Mucks, Jr.
EXECUTIVE DIRECTOR
0 N OUR COVER this month is an artist's rendering-the first one avail-
    able-of the proposed Elvehjem Art Center. This long-awaited drawing
and the preliminary floor plans are completed at last and have been given
approval by the Board of Regents.
    This good news is most welcome to the thousands of Badger alumni and
friends who are supporting this important addition to the University campus
in Madison. Everyone has heard this magnificent structure referred to as
the
"jewel" of the lower campus and now it can be seen how this appellation
came
about. The building is, indeed, going to be a "jewel" and one to
be enjoyed by
people from every part of the state. This is to be not merely a major campus
improvement but, rather, is destined to become a distinguished cultural facility,
available to all-to alumni; to visitors from around the country: to students
and
scholars; to those with wide knowledge of art; to those who! would acquire
such
knowledge. The Elvehjem Art Center will truly epitomize the concept of the
Wisconsin Idea-service to the people.
    One of the brightest aspects of this entire Art Center project is the
way in
which it is being financed. Heavy and increasing demands on state funds for
classrooms, laboratories, etc. would almost certainly preclude the construction
of an art center in the foreseeable future. Yet, a campus-wide survey in
1958
clearly indicated that such a center was considered the number one need by
faculty members and administrators in every department and college on the
campus. For these reasons, it was decided that only through a successful,
private
subscription could a reasonable hope be entertained of seeing the Elvehjem
Art
Center established at the University.
    The campaign was undertaken by the University of Wisconsin Foundation.
The results, to date, have been remarkable and the Foundation reports that
nation-wide solicitation of alumni and friends has raised $2,650,000 toward
a
final goal of $3,300,000. Such a generous and ready outpouring of support
has
been gratifying.
    In spite of this encouraging report, Bob Rennebohm, executive director
of
the Foundation, advises me that the campaign is by no means over, that, in
fact, the most difficult phase still lies ahead. With $650,000 still needed
and
many of the larger gifts already accounted for, the drive is far from complete.
    Fund-raising is not a part of the work carried on by your Association-we
leave that job to the UW Foundation-but, nevertheless, because of the im-
portance of this fine project and all it will mean to you as alumni and to
your
children and grandchildren, I urge you to support the Elvehjem Art Center
campaign, if you have not already done so. The recent "Formula for Success"
brochure, which has been sent to all alumni, is worthy of your thoughtful
con-
sideration. It provides an exceptionally fair means of determining what you
should give in support of this program.
    Let's get this job done and help Wisconsin maintain its eminence among
American's foremost universities. The record shows this goal to be obtainable
and there is still time to take advantage of a tax deduction this year. Direct
any gifts or inquiries to the University of Wisconsin Foundation, P. 0. Box
5025, Madison, Wisconsin 53705.
November 1964
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