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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 66, Number 1 (Oct. 1964)

Mucks, Arlie, Jr.
On Wisconsin,   pp. 5-[6]


Page 5


                                   ON
WISCmNhIN
by Arlie Mucks, Jr.
EXECUTIVE DIRECTOR
T  HIS HAS been a great year for your Association-in fact, the greatest in
its
   103 year history. We're happy to report that through the efforts of many
of our alumni and the clubs throughout the country, our Association enjoyed
the greatest membership growth of any in the Big Ten. During 1963-64, we
hit
an all-time record high of dues income. This is always a sign of progress
because
it indicates that the various Association activities have paid off where
it counts
-in active financial participation by more and more alumni.
    Our membership has grown to 29,000 dues paying members which puts us
in the very top echelon of alumni associations throughout the country. In
fact,
last year your Association raised more dues money than any other alumni associa-
tion in the entire country with the exception of Ohio State. We can all be
proud
of this record. It demonstrates that more and more Badger alumni are dedicating
themselves to assisting the Association and its efforts to maintain Wisconsin's
role as one of the world's truly great educational institutions.
    We are equally proud of the job that has been done by our editor, Art
Hove.
The Alumnus received a national award for editorial achievement this past
sum-
mer. This is the first time that the magazine has been so honored in many
years.
Through the Alumnus, we try to keep you posted on the important things that
are facing our University and your Association. The Alumnus will continue
to
play a key role in our communication during the years to come as it keeps
you
informed of the rapid changes taking place on your campus.
    During these highly important decision making days, the Alumni Association
must assume a larger role in interpreting the University's program to its
alumni
public. Therefore, we will accelerate our face-to-face relations program
with a
series of regional meetings as well as an increased number of alumni club
meet-
ings and activities. For the past two years, Ed Gibson and I have been function-
ing as traveling salesmen for the University, and have covered every corner
of
this great land. It becomes physically impossible to be everywhere at once
so
additional staff personnel is a necessity. We are happy to report that George
H.
Hibner has been added to our staff as Associate Director of Alumni Relations
and will be working closely with Ed Gibson. George brings with him an excellent
background of organization work and I know you will enjoy meeting and work-
ing with him in the years ahead.
    This year will provide additional excitement because of the approaching
construction of your Alumni House. Presently the final drawings are being
readied
for bids and, if our timetable holds true, we will start construction around
the
middle of November with formal dedication scheduled for Homecoming, 1965.
When this home for Wisconsin spirit is completed, it will be a great asset
for
our Association in that we will have our own building, a place where you
can
join with fellow Badgers in enjoying the finest alumni house in the land.
All
the money has been raised for this structure, the plans are nearly ready,
and
we expect the Alumni House to be a real incentive to keep our Association
growing at a rapid pace.
    The signs of progress are obvious, but the job is far from complete.
We ask
you to be our individual salesmen and to help by encouraging your fellow
Badgers to join with us in the exciting work that lies ahead.
5


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