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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 62, Number 15 (July 1961)

UW Foundation progress report,   pp. 46-47


Page 46


         UW Foundation
T HE CAMPAIGN to raise funds for an expansion of the
    University of Wisconsin-Milwaukee Community Center
got underway with an open house at the Milwaukee campus
Union on May 24. University President Conrad A. Elvehjem
told an audience of business, civic, and student leaders that
the $1,800,000 expansion would turn the present Union into
a true community center, making it an integral part of Mil-
waukee as well as of the campus.
  Campaign chairman Elmer L. Winter pointed out the eco-
nomic importance of UW-M to Milwaukee and the Lake
Shore area. He explained that local merchants and suppliers
are given preference for all UW-M purchases and 851% of
the campus buying of about $1,000,000 annually is done
locally. Faculty and staff salaries amounting to $4,000,000
each year are used to buy homes, clothing, groceries and other
products and services in the Milwaukee area. Winter added
that the greatest contribution came from the student body
itself. "If the 9,673 students now enrolled at UW-M were
attending colleges somewhere else, more than $10,000,000
would be drained from the Milwaukee area for their pur-
chases of housing, clothing, food, transportation and other
items which are a part of University life," Winter said.
Plans for the new Union at the University of Wisconsin-
Milwaukee are being discussed here by Conrad A. Elvehjem,
Elmer Winter, J. Martin Klotsche, and Janet Novotny, UW-M
student chairman.
46
  Progress Report
  The campaign picked up steam as Janet Novotny, chair-
  man of the student section of the fund drive, announced the
  student body goal of $15,000. She said, "The support which
  alumni, friends, and the business community are giving to
  this project is an inspiration to us. To express our apprecia-
  tion we decided our personal contribution would be $15,000.
  The money will be used to furnish the new union snack bar
  and dedicate it in the name of the student body."
  Getting off to a fast start, the students voted to use the pro-
  ceeds from the annual Campus Carnival for the community
  center fund. Total income surpassed previous years and the
  profit for the fund was about $1,600. Additional aid came
  from the Class of 1961. The seniors dedicated a substantial
part of their graduation gift to UW-M for the commu-
nity center.
   Although no challenge was issued, the Faculty Committee
 felt that one was certainly implied. In a letter to all mem-
 bers of the faculty and staff, Professor Arthur W. Schoeller
 and his committee asked, "Can we do less ?" The committee
 requested direct contributions and suggested other fund rais-
 ing events including a musical program, art show, Christ-
 mas card sale and a faculty follies.
   Milwaukee attorney Leon Foley is heading a group of
business leaders conducting personal solicitation of the prin-
cipal corporations and foundations in Milwaukee. George R.
Affeldt, president of the Milwaukee Alumni Club, plans to
solicit the support of all alumni in the area-from both Mad-
ison and Milwaukee campuses. He said, "UW-M is a com-
muter school. Ninety per cent of the student body comes
from the Milwaukee area. Many local residents, although
they may be alumni of the Madison campus, are taking an
active interest in the development of UW-M. With crowded
conditions and rising costs, many alumni expect to see their
children attending college on the Milwaukee campus."
   Students will pay five-sixths of the building cost through
their fees during the next 30 years. Only the remaining
$300,000 is being sought from community gifts.
   (In the 1961 Challenge program, described in more detail
below, alumni from Milwaukee and the surrounding coun-
ties are encouraged to designate their gifts to the University
for the Milwaukee expansion.)
A SERIES of radio programs financed by a gift of $10,000
     from Ralph E. Davis, of Houston, Texas and based on
the theme of Ethics and Integrity will be produced, recorded,
and nationally distributed by station WHA.
  Robert B. Rennebohm, executive director of the Univer-
sity of Wisconsin Foundation, announced that the funds are
                        Wisconsin Alumnus, July, 1961


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