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Hove, Arthur (ed.) / Wisconsin alumnus
Volume 62, Number 15 (July 1961)

Berge, John
Keeping in touch with Wisconsin,   p. 7

Page 7

Second Century as a Strong Right Arm
T HIS CENTENNIAL ISSUE commemorates the hun-
    dredth anniversary of the Wisconsin Alumni Association,
organized on June 26, 1861.
  Our Centennial year, which ends on August 31, has been
a good year. During the first ten months 2,074 new mem-
bers joined the Association, bringing our total membership
to 24,616-highest in Association history. This total does
not include the free memberships given to the graduating
seniors. Membership income for the first ten months also
reached a new high-$71,442. This is an increase of 4%
over the same period last year.
  Many other factors could be listed to show that our Cen-
tennial year was a good year. However, this Centennial year
ends in a few weeks and the Wisconsin Alumni Association
already has started its second century of service to the Uni-
versity of Wisconsin and its alumni. So let's look ahead a
bit and see what can be done to make our Association still
more helpful in the years ahead. Accordingly, here is a four-
point program that will help to make our Association in-
creasingly effective as the strong right arm of the University
of Wisconsin.
1. Increased Membership
  Eighty-eight percent of the Association's operating budget
comes from membership dues. Accordingly, a growing mem-
bership is highly essential in carrying on the Association's
program of activities.
  The balance of the operating budget comes from contri-
butions, advertising and minor miscellaneous items. During
our Centennial year these contributions have become increas-
ingly important. They have helped to pay for brochures and
newsletters used by WAA in telling alumni about the Uni-
versity's building and budget needs. This Centennial issue
has 56 pages instead of the customary 40 because of a gen-
erous contribution from Dr. Harry Steenbock, professor
emeritus. Such contributions provide extra working capital
for Association activities that cannot be financed from mem-
bership dues. These contributions are tax deductible.
2. Interpretation of the University's Needs and Problems
  One of the major functions of the Wisconsin Alumni
Association is to interpret the University to its alumni. This
calls for a sound information program which makes the Uni-
versity's aims, achievements, and needs crystal clear to alumni
and citizens of Wisconsin. Informed support is the strongest
support, and WAA must consistently expand and strengthen
its information program in all its media. Here is a field
in which all alumni can function, as Governor Vernon
Thomson pointed out in his Founders Day address in Mil-
waukee in February, 1957: "Those of us in public office
expect you alumni to believe in, support, and, if necessary,
fight for beloved Alma Mater. If you don't, we could well
ask, 'If the graduates aren't concerned about the University's
welfare, why should we be.' You are its emissaries-its
3. Adequate Financial Support
   for the University of Wisconsin
   The enrollment bulge has already started. To meet this
growing enrollment the University must have more money
for teachers, classrooms and laboratories. Alumni can help
in two ways: (1) cooperate with the University in getting
adequate state appropriations from the legislature; (2) make
annual contributions to the alumni fund of the University
of Wisconsin Foundation. During the past year the Univer-
sity had 28,781 students; 18,786 on the Madison campus,
-7,42_4UW     /r'n    2,!5 'af 4Cilsfegh xtension-centers-
around the state. It takes a lot of money to run a university
with so many students. Wisconsin must have adequate financ-
ing to stay in the top ten among American universities.
4. Stronger Alumni Clubs
  Alumni clubs have the same objective as the Wisconsin
Alumni Association: To promote, by organized effort, the
best interests of the University of Wisconsin. Each club is
a working unit for organized effort in its area. It takes
organized strength to get things done. Three factors are
necessary to make a good alumni club: (1) live-wire officers
and directors; (2) a program of activities that appeals to a
high percentage of the alumni in your area; (3) effective
newsletters that tell alumni what your club is doing and
why they should support these activities with membership
  Wisconsin presidents repeatedly have described the Wis-
consin Alumni Association as the strong right arm of the
Univeristy. As we start our second century let's make sure
that we will do a job that makes our Association worthy
of this commendation.
Wisconsin Alumnus, July, 1961

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