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Schoenfeld, Clay (ed.) / Wisconsin alumnus
Volume 49, Number 8 (May 1948)

Fleming, Charles
Silent partner in 10,000 firms,   p. 18

Page 18

Silent Partner in 10,000 Firms
   "THE UNIVERSITY of Wisconsin
 is really a 'silent partner' in our busi-
   This statement was made recently by
 Mr. H. T. Burrow, President of the
 Malleable Iron Range Company, Beaver
   "Every year I attend Executive Man-
 agement Seminars on the campus,"
 said another Wisconsin executive, "and
 I keep abreast of the latest develop-
 ments in my field. Hardly a month
 passes without some of our company
 officials or supervisors going to Mad-
 ison for Special Industrial Institutes.
 And, of course, each year's crop of
 Wisconsin graduates gives us valuable
 personnel. In addition, we can trace
 important improvements in our plant
 operation to work done in University
   This ekperience is typical. Just as
 the University serves as a silent part-
 ner for this one business man, so does
 it serve 10,000 others. And, the Uni-
 versity serves in many, many ways-
 as a producer of thousands of well-
 trained young men and women, as a
 center of constant research, and as a
 willing helper in constructive projects
 for the improvement of business and
   It is impressive to look at just a few
of the business positions and profes-
sions for which Wisconsin offers train-
ing to today's youth. Administrators,
accountants, salesmen, executives, mar-
ket analysts, industrial relatiQns ex-
perts, engineers, chemists, geologists,
journalists, statisticians and other spe-
cialists enter private industry in a
steady stream from the Badger campus.
Wisconsin Leads the Way
   As the University of Wisconsin's
 President, Edwin B. Fred, has pointed
 out, modern society is largely based on
 scientific progress. New processes and
 new techniques-in basic or applied
 science-enhance man's ability to pro-
 duce more efficiently, more economically
 and in greater volume.
 Already Wisconsin scientists have
 developed new processes and techniques
 that have made the University an in-
 valuable silent partner for business
 men. They have derived new methods
 of measuring the exact temperatures
 and pressures during the combustion
 cycle of a gas engine. They have added
 much to the store of information on
 heating and ventilating. They have
 made advances in the field of indus-
 trial chemistry. They have developed
 an efficient and inexpensive method of
 producing nitric oxide for fertilizer and
 University research men have con-
 tributed to the improvement of ma-
 sonry and concrete structures. They
 have aided steel mills and foundries
through research on blast furnace slags
and foundry practices. They have been
responsible for many advances in the
fields of communications, electronics,
electrical lighting and others.
   * The University has
   established itself as an
   aide to business and in-
   dustry. The Wisconsin
   Foundation now seeks
   aid for the University.
Industry Has Responded
   Many industries have already rec-
ognized the value of the University's
work in scientific research. They have
already contributed financially through
grants and fellowships.
   Such contributions have frequently
meant the difference between success
and standstill on projects of import-
ance to industry as well as mankind,
and have been welcomed and appre-
ciated. With continuing contributions
and increasing response from industry,
the University's future as a helpful
silent partner to business and industry
is assured.
Business Benefits
   The story of service to business and
industry by the University of Wis-
consin is impressive.
  With the seeds of the Wisconsin Idea
-service to the state and nation-well
planted, the University's harvest prom-
ises to be abundant.
  This fundamentally sound and highly
beneficial idea of service is one which
can grow to even greater stature. It
can bring increasing benefits to every
branch of business and industry-small
and large, manufacturer and retailer,
professional and trade, labor and man-
  Men of foresight can already see the
University of Wisconsin offering every
imaginable service to business and
industry. They see research on every
phase of business activity, continuing
studies on marketing, banking, retail-
ing, accounting, labor relations, and
literally scores of other subjects. An
expansion of the Institute program can
some day become virtually a university
in itself-a university for the advanced
training of business men who must
constantly apply all the knowledge they
can obtain to solve problems vital to
their operations.
Is There a Limit?
  There is no limit fxom the stand-
point of value, but unfortunately there
is a limit from the standpoint of re-
sources for undertaking such projects.
  Actually, the limits now existing are
strict. It is remarkable that with the
limited resources in personnel, physical
equipment and finances so much has
been done. The University is hard
pressed because of the unprecedented
d e m a n d s for educational facilities.
State legislative appropriations can be
expected to provide for the Univer-
sity's basic needs, but even so, it will
take years before all requirements of
today are fully met. For example, new
buildings for Commerce, Chemistry and
Engineering are urgently needed now.
  The needs go beyond the reach of
state revenues. And the lack of suffi-
cient revenue has a serious effect on
the advancement of the Wisconsin Idea
-that idea of service which can so
tremendously help business and indus-
The Foundation Helps
  Into this picture of a great educa-
tional institution, striving to expand
its services to the state and nation, has
come the    University  of  Wisconsin
  The University of Wisconsin Foun-
dation is a permanent organization of
friends and alumni of the University.
Its objectives are to inform the people
about conditions facing the University
and to help them help the University
advance its service facilities. The foun-
dation fully realizes that it must think
in terms of many years-that its activ-
ities must always fit into a large pat-
tern and even the larger scheme of the
University as a living whole.
  But certain things must be done now.
To help meet the immediate needs, the
Foundation is carrying on its Centen-
nial Campaign. One of its major ob-
jectives in this campaign is the erection
of a Wisconsin Idea Building.
  This building, otherwise known as a
center for continuation study, or a
center for applied research, will con-
sist of assembly rooms, lecture halls,
laboratory facilities, seminar space,
and dining space. The building will ac-
commodate institutes, short courses,
clinics, and conferences-including the
Industrial Management Institutes and
other gatherings of businessmen and
  The Wisconsin Idea Building will
take these meetings out of the already
crowded Memorial Union-not to speak
of Quonset huts and classrooms scat-
tered all over the campus. The Univer-
sity will thus be able to expand its
adult education program--and the Wis-
consin Idea-far beyond what is now
feasible in makeshift quarters.
  Also, scholarships, fellowships, pro-
fessorships, the purchase of special in-
struments and establishment of special
services are among the objectives of
the Centennial Campaign.
  Businessmen, industrialists, friends
and alumni who support the Centennial
Campaign can look upon their support
as an aid to themselves. The University
has already established itself as a
silent partner to business and industry.
The University's services are already
recognized as noteworthy and valu-
able. Certainly additional support for
this great purpose can only serve to
improve and perfect it.

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