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Schoenfeld, Clay (ed.) / Wisconsin alumnus
Volume 49, Number 10 (Aug. 1948)

[Cover]



220 LTbar_ajry, UnIv. of Wis.,
          Matiison 6,   is
"I chose my wife, as she did her
wedding gown, not for a fine glossy
surface, but such qualities as would
wear well..
             -THE VICAR OF WAKEFIELD
for "'such' qualities as would wear well"
THE     dressmaker  who   pleased  the
vicar's wife, even as she herself pleased the
vicar, did so, we submit, by a time-tested
procedure: painstaking attention to the
details that add up to excellence; assiduous
care with the parts upon which is founded
the quality of the whole.
  The exacting requirements of customers
like the vicar and his wife are those which
General Electric products are built to
meet. We feel that we could turn our wares
beneath the vicar's appraising eye with
equariimity.
  Before the customer has a chance to
examine a General Electric refrigerator,
for example, specially developed electronic
"sniffers" have made sure there is not the
slightest leak in its refrigerating unit ...
  G-E radio tubes must pass tests that
duplicate the impacts of naval broadsides
and the vibrations of plane engines...
  The General Electric lamps you see for
sale have passed as many as 480 quality
tests and inspections.
  Every General Electric product is de-
signed for high standards of performance
... is tested to see that it will meet those
standards ... is built to serve you faith-
fully.
   You can put your confidence in
   GENERAL @ ELECTRIC


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