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Schoenfeld, Clay (ed.) / Wisconsin alumnus
Volume 48, Number 5 (Feb. 1947)

Meyer, Wallace
A $5,000,000 birthday present for your University,   pp. 18-19

Page 18

$5,,000 000
fact, all over America-friends
and alumni are launching the
University of Wisconsin Founda-
tion's Centennial campaign this
month. Their goal: a $5,000,000
"birthday present" for the Uni-
versity's 100th birthday in 1948.
   Under the general chairman-
ship of Herbert V. Kohler, the
organization will include men and
women in each of Wisconsin's 71
counties, as well as in population
centers from New York to Los
  Actually, this Centennial campaign
lays greater emphasis on the Univer-
sity's second century of service than on
its first. Every member of the Founda-
tion and the Centennial organization is
urging that the University proceed
into its second century "not only not
less, but greater,, better, and more
beautiful than ever before."
  The University has never concen-
trated on its students to the exclusion
of other needs of the state which nur-
tures it. Practically every farm, every
factory, every community and govern-
ment organization has a definite debt
to the great institution which centers
in Madison.
  The Centennial campaign offers an
opportunity to repay a part. of those
  In general, the needs of the Univer-
sity follow its functions. That is, the
University's academic and   research
work produces certain needs, for which
appropriations by the State Legislature
largely provide.
  But there are other functions of the
University, which President Fred de-
scribes as public service and cultural
opportunities. These functions produce
still other needs which cannot be met
by the Legislature until the accumu-
lated academic requirements have been
satisfied. Thus the University of Wis-
consin Foundation and its Centennial
Campaign were organized to help pro-
vide funds for the public service and
cultural programs.
  As a matter of fact, the Foundation
will supply no funds. The Foundation
is simply a channel through which
friends of the University can make the
gifts they wish to give. The Centennial
campaign is a means of coordinating
and expediting those gifts.
  Naturally, the Foundation workers
will make direct approaches to many
potential givers. They will explain the
Foundation's plans and ideals. They
will explain what the University needs,
and why. They will help donors choose
the form of giving which will most
effectively carry out the wishes of the
givers. Among the givers will be:
  Individuals who make contributions
with the assurance that such action
promotes the welfare of state and
Chairman, General Information
   Committee, Centennial Cam-
     paign, University of Wis-
         consin Foundation
  Families who establish memorials,
the usefulness of which will increase
and be more highly appreciated with
the passing years.
  Business, industrial, and other organ-
izations, which give with either of these
purposes in mind. In addition, such
organizations may turn to the Univer-
sity with practical problems leading to
research or studies in any field of busi-
ness, science, or human behavior.
  Contributions made to the University
of Wisconsin Foundation can be con-
sidered in the nature of investments.
The University will endeavor to make
the return from these investments sat-
isfactory and laudable.
  Friends of the University are urged
to offer their help to the Foundation,
either by writing to the general chair-
man, Mr. Kohler, or by calling upon
their nearest district or county chair-
man. The Centennial Campaign organ-
ization' cannot ┬░possibly visit every
potential giver. It is hoped that volun-
tary donors will offer their help as
early as possible in the campaign.
  The following methods are suggested
for the making of contributions to the
  Outright immediate gifts. This is the
simplest and most direct method of
giving, whether the contribution is
large or small. Such gifts may be made
in a single year or over a period of
years. Gifts of this character will
presently be applied by the Foundation
for any designated purpose or to the
cost of the three special-purpose build-
ings here described and the sites there-
for, and in assisting in the development
of the lower campus mall.
  Life insurance. The Foundation has
issued a booklet setting forth the ad-
vantages of making gifts to the Foun-
dation in the form of life insurance, in
which the policies are made payable
directly to the Foundation, or assigned
to them as the sole and irrevocable
beneficiary. Where for any reason new
policies cannot be obtained, or such are
deemed inadvisable by the donor, an
existing policy may be assigned.
  Bequests. Both state and federal rev-
enue laws are favorable to the making
of bequests to educational foundations,
and a bequest may take a variety of
forms, such as provision for a cash
payment, transfer of securities, real
estate, private libraries, works of art,
etc. Securities which have increased in
value may beWgiven directly to the
THIS IS THE WAY the University's lower campus looks today, full of many old
and outmoded buildings. The Armory (S) is picturesque but outdated. Areas
(10), and (11) contain frame rooming houses and small stores. Under the new
lower campus plan now being sponsored by the University of Wisconsin Founda-
tion, these eyesores will be replaced by a mall, running down what is now
St. to the lake, flanked by special-purpose buildings. The Memorial Union
(7) and
the Historical Library (8) fit into thd pattern of the proposal.

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