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Egstad, H. M. (ed.) / The Wisconsin alumni magazine
Volume 36, Number X (July 1935)

Egstad, Herman M.
The annual report of the secretary,   pp. 298-299


Page 298


  The Annual Report of the Secretary
                                        Herman M. Eostacl, '17
D    URING periods of business depression, organi-  considerable effort this
year. Misunderstanding and
.D    zations financed through voluntary dues expe-  false impressions concerning
the University are evi-
      rience, with few exceptions, a decline in in-  dent to a greater or
less degree in some sections of the
come. When retrenchment becomes necessary such      state. Part of this is
due to wilful misrepresentation
expenditures are among the first to be put aside.   and part to the undue
publicity accorded the activities
Alumni associations generally have been no exception  of small and unrepresentative
groups on the campus.
to this rule. Consequently the budgets adopted by   The situation has been
further aggravated this year
our Board of Directors during the past several years  by campaigns of certain
newspapers and by a legisla-
anticipated and conformed with this experience. The  tive investigation.
Such publicity unless counteracted
one for this year is approximately the same as last  will adversely affect
public opinion regarding the
while collections are somewhat higher.  Office ex-  University. Carried far
enough, it will pull down
penses and printing are a trifle higher due to expanded  enrollment, affect
appropriations, and drive many key
services. Salary reductions have continued in effect  men out of the institution.
and are approximately 33% under 1929.                 The problem is not
merely one of refuting such
                                                        charges however.
 It goes much deeper than that.
                     Magazine                           The committee on
State-University relations composed
  The quality of the Magazine has been maintained   of Mr. Alsted as chairman,
Dr. Dean, Mrs. Lines,
and because of increased printing prices the cost will  Mr. Frame, Mr. Vits,
and Mr. Jacobson, is attacking
be slightly higher than last year. It has been the  the problem from the
angle that the University in its
policy of the Board not to cheapen the Magazine but  larger relationship
to the state needs a closer bond to
as the tangible evidence of membership received by  the people of Wisconsin
than merely the efforts of
all members. to maintain it upon as high a plane as  the University itself.
The committee believes that
possible. The Magazine has absorbed no part of the  to bring about this better
relationship it is essential
budget reductions which have been made. We have     that our alumni and the
citizens of our state be
continued to use the same high quality of paper stock,  brought into closer
contact with the University and
both body and cover and a slightly larger number of  its work. Such relationship
with the resulting wide
cuts and illustrations.                                 dissemination of
authentic information will greatly
  Advertising revenue will be about the same as a   minimize the possibility
of destructive and loose crit-
year ago. As was pointed out in the previous report,  icism gaining headway.
this might have been increased had we elected to ac-  As one step in achieving
this objective the com-
cept liquor advertising. Due, however, to the sharp  mittee through the Board
of Directors proposed to
difference of opinion on this question both in the  the Regents a change
in the make-up of the Board of
board itself and among our members, it was thought  Visitors.  The change
would not alter the size of
best to reject it at least for the present. This type  the Board or its present
duties and powers.  The
of advertising, however, is being accepted by a grow-  Board was created
in 1913 under a law of the Re-
ing number of alumni publications and those accept-  gents and is given wide
powers and duties. The law
ing it report no more criticism than was received upon  provides that the
Board of Regents and the Board of
the introduction of cigarette advertising. Those now  Visitors shall cooperate.
It is the stated duty of the
accepting it include both private and state institu-  Board of Visitors to
render such assistance as it may
tions; among them Harvard, Princeton, Yale, Cali-   be able in the development
of the University and to
fornia, Washington, Notre Dame, New York, Penn-     that end, it may examine
generally the work of the
sylvania, Oregon, Columbia, Cornell, and others.    University, the conditions,
methods, manner and sub-
                 Public Relations                      jects of instruction
in the various schools, colleges
                                                        and departments,
the condition of the buildings and
  The problem of the betterment of state-university  grounds and any other
matter relative to the welfare
relations is one to which the Association has devoted  of the University,
its faculty and students.  The
     Harry A. Bullis            Howard T. Greene              Alvin C. Reis
             Mrs. George Lines
                                                    298


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