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McCormick, Bart E. (ed.) / The Wisconsin alumni magazine
Volume 28, Number 4 (Feb. 1927)

Books by Wisconsin men and women,   p. 136


Page 136


February, 1927
Books by Wisconsin Men and Women
WOMEN IN JOURNALISM. By Genevieve
   Jackson Boughner, AsSistant in Jour-
   nalism in the University of Minne-
   sota.- D. Appleton and Co., New York,
   $2.5o.
 THE AUTHOR has prepared the first
    authoritative and probably only
 complete textbook devoted to women in
 the field of journalism. Realizing that
 women entering journalism have a much
 greater chance of success in special lines
 of writing for which only the woman
 writer is qualified than in fields where
 they must compete with men, she has
 endeavored to present a complete sur-
 vey of varied lines,- offering the best
 opportunities for women. The book is
 intended as a "guide for women stu-
 dents of journalism, for vocational ad-
 visers, and fr r beginners in magazine
 and newspaper work."
   Each of the eighteen chapters deals
 with a special class of work, carefully
 explaining the demands the position in
 question makes upon the individual.
 Among the special lines examined are
 those of the society editor, the club re-
 porter, the writer of homemaking, the
 adviser and philosopher, the shopper,
 the political writer, editor of a maga-
 zine, the children's page editor, and the
 teacher of journalism.
   In connection with each line of work
 the author points out the opportunities
 and preparation needed, and at the same
 time combines technical instruction in
 writing with illustrations of how these
 subjects are presented in well edited
 newspapers and magazines.
 The book is based upon Mrs. Bough-
 ner's experience in newspaper, magazine,
 and advertising work, together with her
 experience as a teacher of journalism.
 At the University of Wisconsin, she
 gave the first course in "Features of
 Interest to Women in Magazines and
 Newspapers" ever given in a school of
journalism.
  An appendix, useful to the young
writer, is included in the form of direc-
tions for the preparation of manuscripts
and booklets, and for magazine make-
up.-Rose E. MANTELL, '27.
NEWSPAPER MANAGEMENT. By Frank
  Thayer, M. A., '16. D. Appleton &
  Co., New York and London. Illus-
  trated, $4.oo.
T  HAT the editorial independence of
    the American    press is possible
through successful advertising and cir-
culation is the conclusion reached by
Frank Thayer, M. A., Wisconsin, 1916.
Chicago newspaper man and former
member of the faculty of the Medill
School of Journalism at Northwestern
University, who has just completed a
four years' study of the business phases
of the daily newspapers. This inference
he has set forth in his book" Newspaper
Management," which has been released
from the press of D. Appleton and Com-
pany.
   The financially weak newspaper, he
 affirms, constantly jeopardizes its edi-
 torial integrity to curry favor with
 different interests, and the hope of th
 independent press lies in the success of
 the newspaper as a business institution.
   Mr. Thayer's study of the financial
 end of the newspaper is the first of its
 kind ever made in this field, and a pio-
 neer effort in the business principles of
 publishing. "Newspaper Management"
 points out the. possibilities of the news-
 paper when its affairs are conducted
 according to the methods evolved in the
 present age of big business, and outlines
 the principles of sound newspaper policy
 together with the accepted practices of
 newspapers carrying a wide circulation.
   The author-of "Newspaper Manage-
 ment" was formerly astaff writer on the
 Springfield, Mass., Republican, and a
 member of the first faculty of the Medill
 School of Journalism founded by the
 Chicago Tribune at Northwestern Uni-
 versity. Prior to his position with the
 Medill School he served on the faculties
 of the Universities of Kan.sas and Iowa.7
 He has also been a lecturer on journal-
 ism at both the University of California
 and the University of Wisconsin.
 PREFACE To A LIFE. By Zona Gale,
 B.L. '95, M.L. '99. D. Appleton &
 Co., New York. $2.oo.
  IN Preface to a Life, we find the two
      extremes of Miss Gale's develop-
ment brought together. Birth was the
autobiographic novel done in the method
of realism or veritism. Miss Lulu Bett
and Faint Perfume were each impres-
sionism applied to a life's one most
crucial and nuclear situation. In the
present story of Bernard Mead, lumber
dealer of Pauquette, Wisconsin, we
have the method of impressionism ap-
plied to the entire area of biography.
The treatment is all selection, crystal-
lization;yet it is a whole life that we read,
a complete round of the normal human
relationships. And the title, like the
book, tells the deep truth that human
beings go from cradle to grave in a
mood of expectancy, existing for ful-
fillments always postponed and never
arriving. 'After all he was only fifty-
two; there would be eight years before
he was sixty, and there would be time
        I time enough to find out .every-
thing'-thus we take our leave of
Bernard Mead.
  "The strange, the really beautiful
part of his story is the amount and kind
of compensation which somehow he
manages in the end to wring from his
manifold disappointments and losses.
In .this cycle of events Miss Gale
divulges, once more, a wisdom above
and beyond that of revolt. It is a novel,
this Preface to a .Life, written from a
higher altitude than any she had yet
reached, and free of wider horizon."
MANUAL OF PLANT
  F. D. Heald; '94-
  Co., New York.
DISEASES. .By Dr.
McGraw-Hill Book
THIS BOOK is an attempt to present
   *a view of the whole field 'of plant
pathology, including environmental and
virus diseases as well as those of bac-
terial and fungous origin.
  The book avoids the dictionary form
of presentation, giving instead .a de-
tailed consideration of a much smaller
number of diseases, selected to illus-
trate types, and so treated as to im-
press the student with the importance
of the subject and stimulate detailed
rather than superficial study. It covers
891 pages and includes 272 illustrations.
The book is designed as a general text
and r-ference work for beginners in the
field of plant pathology and fills a long-
felt need in the field covered, since no
adequate text has appeared in this
country since the work of Duggar, in
19,9. Although the work has been pub-
lished only a few weeks and made its
appearance in the middle of the semester
it already has been adopted in a con-
siderable list of institutions. The pub-
lishers anticipate a very general a'dop-
tion of this text.
  Dr. Heald was a Fellow, in Botany at
Wisconsin 1894-96 and later completed
work for the Doctor's Degree at the
University of Leipzig, Germany. Since
that time he has held teaching and re-
search positions in Iowa, Nebraska,
Texas, Pennsylvania, and Washington,
where he is now head of the Depart-
ment of Plant Pathology and Plant
Pathologist of the Agricultural Experi-
ment Station in the State College of
Washington, Pullman. His new text
is especially valuable because it is based
on an experience of twenty-five years
gained in widely separated agricultural
sections of the United States.
,136


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