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The Wisconsin alumni magazine
Volume 1, Number 3 (Dec. 1899)

[Cover]



"V
We own and occupy the tallest mercantile building in the world. We have
      over 2,000,000 customers. Sixteen hundred clerks are constantly
                  engaged filling out-of-town orders.
OUR GENERAL CATALOGUE is the book of the people-it quotes
Wholesale Prices to Everybody, has over 1,ooo pages, 16,ooo illustrations,
and
6o,ooo descriptions of articles with prices. It costs 72 cents to print and
mail
each copy. We want you to have one. SEND FIFTEEN CENTS to show
your good faith, and we'll send you a copy FREE, with all charges prepaid.
MONTGOMERY WARD! & 00rnMichIgan Ave. and Madison Street
          MONTOMEY WAD &COE  CHICAGO
TAYLOR & GLEASON, PRINTERS, MADISON, WIS.
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