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The Wisconsin alumni magazine
Volume 14, Number 7 (April 1913)

Commerce association,   pp. [366]-370


Page [366]


ICOMMERCE ASSOCIATIONII
T   HE world aspect of modern busi-
     ness organization and the increas-
ing appreciation of this aspect by
business fnen and educational institu-
tions of a business nature, is shown
in a marked degree by a proposed
trip of business men to Europe for
the observation and study of indus-
:trial, commer'cialý plans, business
methods, and conditions in Europe.
  A  trip such as 'the one proposed,
under the auspices of the lNew York
University   School  of  Commerce,
would be of interest to commerce men
at any time and under any circum-
stances. The one :in question becomes
doubly interesting to us all, however,,
when we are informed that our own
Professor Gilman, -father of com-
merce trips at Wisconsin, is the
leader of the party. The New York
University has the following to say
concerning Professor Gilman:
   "Dr. S. W. Gilman, the leader of
 the party, is professor of business ad-
 ministration, commercial law, ac-
 counting and auditing in the Univer-
 sity of Wisconsin. Prof. Gilman is
 widely known as a lecturer and writer
 on problems of business organization
 and policy. He has made several
 trips to Europe, and is thoroughly ac-
 quainted with the conditions there
 and the advances which have been
 made."
   Prof. Gilman will be assisted by Dr.
 Erich Zimmermann, a Ph. D. from
 the .University of Bohn, who has
 spent several years in studying prob-
 lems of transportation and business
 organization in Germany, France and
 England.
   The tour- is designed for business
 men who wish to see what Europe, is
 doing along business lines, andl how
 it is being done. In the field of ex-
 porting, transportation, business effi-
 ciency and municipal reform, Ameri-
 cans will find much to learn in Eng-
 land, Germany and France. Manu-
 facturers, merchants, exporters, im-
 porters, transportation men, bankers,
 brokers, advertisers, as well as man-
 agers, head accountants," municipal
 and other government officials, econo-
 mists, and writers are the ones to
 whom  itý is believed the trip will be
 the most valuable, and, -in fact, as the
New    York  University people say,
"Just the thing they have been look-
ing for.','
   The New York University hasý rec-
 ognized the great educational value-of
 a trip such as this, and promises to
 give credit to those members of the
 party who pass satisfactory examina-
 tions, or Write adequate theses. One's
 first impression of such a trip is that
 it will be one of pure business to be
 rushed through with as soon as possi-
 ble. An observation of the itinerary,
 however, does not bear- out this im-
 pression. On the contrary, it is very
 evident that the trip is not to be
 rushed, but rather to be one of profit-
 able leisure. The time of the mem-
 bers will not be so full but that plenty
 of time will be left for pleasure and
 sight seeing. Alternate programs are
 usually provided. In each city a din-
 ner will be given to .which will be in-
 vited many foreign men of note, and
 there will be discussions on topics of
 mutual interest. Members of the


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