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Barnhart Brothers & Spindler / Type faces, border designs, typecast ornaments, brass rule, superior specialties, machines and materials, cabinet equipment
([1925])

The popular steelplate Gothic family,   pp. 235-252


Page 237

STEELPLATE SPECIMENS
THE TYPE THAT WEARS
BECAUSE IT WORKS
A PRINTER WRITES THIS AD
"THE ONLY FAULT WE FIND WITH YOUR STEELPLATE GOTHIC IS THAT IT WEARS
6A                OUT SO QUICK! YET WE MUST CONFESS IT IS THE BUSIEST TYPE IN THE PLANT.
ALTHOUGH THE LAST LOT WAS PLACED IN THE CASES ONLY TWO YEARS BACK,
)0            THE FOREMAN SAYS IT HAS MADE MORE IMPRESSIONS THAN SOME SERIES WE
HAVE THAT WERE BOUGHT WHEN WE STARTED EIGHT YEARS AGO. WE SIMPLY
6A                CAN'T DO BUSINESS WITHOUT STEELPLATE GOTHIC, AND IT CAN'T WEAR OUT
TOO QUICK FOR US-THE FASTER IT WEARS THE SOONER YE WRITER WILL BE
ABLE TO RETIRE ON UNSPENT INCREMENT. BUT THIS TIME WE WANT YOU TO
SHIP WEIGHT FONTS, BECAUSE OUR TWO COMPOSITORS LOSE TIME WAITING ON
SA                EACH OTHER TO GET AT THE STEELPLATE GOTHIC CASES-WE'LL STOP THIS
qG            LEAK BY LAYING DUPLICATE CASES OF THE NEW LOT, THEN BOTH MEN MAY
ES                USE THE TYPE WHEN IT IS WANTED WITHOUT INTERFERING WITH EACH OTHER"
OA                                     WHICH WILL YOU DO-
JTE
R                      DOUBLE THE TYPE
,A                  OR DELAY THE TYPO?
.ER
8A
FUL
A BRILLIANT CONTRAST               JOSEPH KNIGHT
IS OBTAINED BY
USING BOLD WITH
STEELPLATE GOTHICS
THE IGHTJEWELER AND SILVERSMITH
STATE AND ADAMS STREETS
TELEPHONE 68 HARRISON
CLEVELAND
5A
M. D. BURLINGTON
I                       THE SENIOR CLASS
OF THE
,A
GIRARDEAU COUNTY TRAINING SCHOOL
REQUEST THE HONOR OF YOUR PRESENCE
AT THEIR
GRADUATION EXERCISES
5A
3S                      ON THURSDAY EVENING, THE TWENTY-SECOND OF JUNE
IN                               NINETEEN HUNDRED TWENTY-NINE
SA                                      AT EIGHT O'CLOCK
Cs
so                                 SCHOOL AUDITORIUM
4LS
ILE                 BACCALAUREATE SERMON
AT FIRST CONGREGATIONAL CHURCH
SUNDAY, JUNE 25. 1929
N
01'
[ 237 ]


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