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American Type Founders Company / Desk book: specimens of type, borders & ornaments, brass rules & electrotypes: catalogue of printing machinery and materials, wood goods, etc.
(1899)

[Specimens of type and price list],   pp. 14-536 PDF (112.9 MB)


Page 14

14             AMERICAN TYPE FOUNDERS COMPANY
USEFUL INFORMATION
See pages 981 to 102 for a variety of ustful data, including Inposition of Folrms
and a Price List of Pruinting and Rinding'.
TYPE STANDARDS
The following is the standard adopted by the
International Typographical Union. The basis
of measurement is the lower-case alphabet,
from a to z inclusive, and the ems used are the
same body as the type measured :
EMS
4% Point.........   ..............  18
5         .7
5  %          . ... . . . . . . . .   .   . . .   . .  . 16
6            . . . . . . . . . . .  .   .   . 15
7      . .   .  . . . . . . . . . . . . . . 14
8    "   . . . . . . . . . . . . . . . . .. 14
9    "   . . . . . . . . . . . . . .- . . . 13
10                 .   . . . .  .  . . . . 13
iI                               .  . . 13
12                                     13
HOW TO ESTIMATE
To ascertain the quantity of body type re-
quired for a publication, find the number of
square inches and divide the same by four,
and the quotient will be the approximate
weight of type required; but, as it is inpossi-
ble to set the cases entirely clear, it is necessary
to add 25 per cent. to the weight of large fonts,
and 3313 per cent. to small fonts, to allow for
dead letter.
NUMBER OF EMS IN ONE POUND
OF TYPE
Two by two inches (four square inches) solid
type weighs approximately one pound.
EMS
5 Point......   ..................829
5  2   .....         .............685
6        ..................... 576
7         ..............-.-.-423
8  "   ....................... 324
9       ....... .............. ...256
10    .  ...............          .  207
12      .   .  .  .  .  . .. .  .  . .  ... .  144
USEFUL IN ORDERING SORTS
The follow ing table shows what each box in
the type case will hold:
LET[ ERS.
WEIGHT IN
FULL BOX.
acIisninhioutr.......        2pounds.
Sb I v g y pw ...  . . . . . . . 15 ounces.
k j z x q and all figures . . . . . 6 ounces.
e...............      ...    3pounds.
Caps and Small Caps .          5 ounces.
AMERICAN POINT SYSTEM
The following table gives the names of the
old bodies and their new designation by points:
3Y Point . . . Brilliant.
4%   "  . . Dianond.
5       .   Pearl.
51   "  ... Agate.
6       ... Nonpareil.
7           1.Minion.
8       ... Brevier.
9       . . . Bourgeois.
0o           Long Primer.
11       ..  Small Pica.
12       .  .  . Pica.
14       . .. 2-line Minion or English.
I5 s       - .  3-line Pearl
16        .  .2-line Brevier.
18    ". . . Grecat Primer.
20       . . . 2-line Long Priier or Paragon.
22           2-line Small Pica.
24         . 2-lille Pica.
28       . . . 2 line English.
30           5-line Nonpareil.
32           4-line Brevier.
36    ". . . 2-ine Great Primer.
40       . . . Double Paragon.
42           7-line Nonpareil.
44           4-line Small Pica or Canon.
48           4-line Pica.
54         . 9-line Nonpareil.
o        ..  5-line Pica.
72       .  .  . 6-line Pica.
HOW TO ORDER SORTS AND PREVENT ERRORS
In ordering sorts alwass inclose a metal cap H and lower-case mt of the tlpe von wish to match,
and plainly state the quantity of each character required. Be sure and inclose sam..ple before sealing
envelope inclosing order. Better put sample in a small ern elope. Avoid trouble and delay by being
explicit. Order every article by the exact name andnumber given in the specimen book. Variations
from the book names frequentlv cause error and delay. For instance: " Condensed Old Style'" is
not necessarily the same as " Old Style Condensed." Do not mutilate a specimen book. It does not
help us to receive printed specimens taken from our specimuen books. On the contrary, it retards the
filling of an order, and it impairs the value of the book. In ordering, write each iten on a separate
line. Orders written in long paragraphs invite error. Separate the order from the accoipanying
letter. It will save time. As one man fills the order and another answers the letter, it is obvious that
they cannot both work from the one document.


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