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American Type Founders Company / American specimen book of type styles : complete catalogue of printing machinery and printing supplies
(c1912)

[Advertisements for the American Type Founders Company],   pp. 33-39


Page 37

such instances one can only make the best of what is provided by the
landlord; but when a building or part of a building is constructed spe-
cially for printing purposes there is an opportunity for incorporating in
the building very important and constant economies or (as too often hap-
pens) for establishing decidedly uneconomical conditions equally constant.
SPECIALIZED EQUIPMENTS FOR PLANTS THAT ARE
PERMANENTLY ESTABLISHED
When a printing business has reached the manufacturing stage
(whether of periodicals, newspapers, books or commercial work) it has
usually proved that it is established on foundations which insure its
permanency. Its every purchase should then be made with a view to
the longest service and the greatest efficiency. In the composing-room
no equipments are so economical as those well made in iron and steel,
which are practically indestructible, and preserve their style and finish
and dignity while being handed down from one generation to another.
ECONOMY
Modern buying is advancing from the effort to cheapen to the de-
mand for greatest value. Permanency is coming to be recognized as a
chief consideration in purchasing equipments. Hence the present tre-
mendous rebuilding of railroads and business edifices, the sole motive
for which outlay is to realize permanent economies. The larger printing
plants cannot be fully efficient with ready-made composing-room equip-
ments designed for the average plant. Our Specially Designed Iron
and Steel Composing Room Equipments are practically indestructible
and economize in space and time.
EFFICIENCY
Labor Cost is increasing, and will inevitably continue to increase.
The apparatus for doing business is constantly becoming more intricate
and expensive. One field of economy still remains uncultivated: the
Increase of Efficiency in the use of business apparatus-men, equip-
ments and machines-by the elimination of Waste Time, Waste Move-
ments and Waste Space. Our efficiency department designs and manu-
factures Equipments for Composing Rooms which prevent such waste.
It plans and installs Economies, as distinguished from those methods
which perpetuate Inefficiency.
For further information address
EFFICIENCY DEPARTMENT
AMERICAN TYPE FOUNDERS COMPANY
NUMBER THREE HUNDRED COMMUNIPAW AVENUE
JERSEY CITY, NEW JERSEY
Set in Clourface, Clarface HId    d Clearfac  IHld Ijtalic
37


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