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American Type Founders Company / American specimen book of type styles : complete catalogue of printing machinery and printing supplies

[Advertisements for the American Type Founders Company],   pp. 33-39

Page 33

Why Buy Old Type Faces
When New Ones
Cost No More?
N this American Specimen Book of Type Styles
are shown a great many new and beautiful type
faces not heretofore printed in specimen book
form. The American Type Founders Company's
world-wide reputation for originality in its selec-
tion of popular and stylish type designs remains
unchallenged, and the foremost printing offices of
the world are now rapidly equipping with its latest
and best products. The question now arises: "Why
buy Old typefaces when New ones cost no more?"
Why continue the use of old-fashioned type faces
when new faces make your work more attractive;
when the new faces are carried in stock for prompt
delivery, while the old faces are invariably cast
to order, necessitating delay and increased cost?
Let the printer seriously consider this and realize
how much more profitable he could make his
business were he to discard the old, worn-out
type and select his requirements from the many
useful and profit-making series of American type
shown in this specimen book. Keep the plant
young through infusion of variety.
American Type Founders Company
Set inBod.  H >ok and  do ii Book Itale
Inland Horder No. 1241 Linea Bord, No. 2

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