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The Day's food in war and peace
([ca.1918])

Lesson VIII: [The use of locally-grown products and the developemnt of a nearby food supply],   pp. 88-98 PDF (3.2 MB)


Page 93

WAYS IN WHICH WOMEN CAN HELP WITH THE LOCAL 
MARKETING PROBLEM. 
1. Study existing local conditions-not for the purpose merely of 
criticising, but rather for the purpose of trying to improve market- 
ing facilities. 
(a) Study the general system used for handling foodstuffs locally. 
(b) Learn the various agencies engaged in the business and the 
service performed, as well as the costs assessed by each. 
2. Cooperate intelligently ,with dealers, in endeavoring to improve 
marketing conditions and be willing to do your share to effect bet- 
terments. Consumers are largely responsible for expensive and 
wasteful retail marketing practices and they must help if such prac- 
tices are to be eliminated. 
3. Concentrate attention on the elimination of waste in home 
marketing. 
(a) Curtail ordering by telephone as far as possible. 
(b) Never ask unnecessary credit or delivery service. 
(c) Encourage local grocers to adopt a system whereby a low 
cash price is placed on goods at the store and fair charges made for 
credit and delivery. This places the cost of credit and delivery on 
those who use it and gives the housewife who pays cash and carries 
her packages home a price concession for so doing 
(d) Develop the marketing habit-personally superintend the 
buying of foodstuffs. 
(e) Study comparative food values and food substitutes. 
(f) Do not get into the habit of asking for the "best" of every-
thing. Usually one can find perfectly satisfactory goods among the 
less expensive grades, after a little experiment. 
(g) Check up weights and measures of all purchases. 
(h) Study the comparative advantages of "bulk versus package 
goods," and when bulk goods of satisfactory quality offer a saving 
insist on your dealer carrying them in stock. 
4. Work through your organizations to interest your newspapers 
in furnishing reliable, non-technical market news and market hints 
for housewives. 
Such a service should keep you informed in regard to the supplies 
of products entering the market and the prices which your dealers 
pay, and offer suggestions as to the best time to can, preserve or store
for winter use. In this service, special effort should be made to 
inform consumers ahead Of time of impending gluts of certain 
products, so that plans can be made for utilizing them. 
If such an arrangement can not be made through newspapers, try 
to arrange a substitute service whereby a cbmmittee of the organiza- 
tion will cooperate with local produce dealers and public market 
officials in securing and disseminating such information periodically. 
(93) 


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