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The Day's food in war and peace

Lesson VIII: [The use of locally-grown products and the developemnt of a nearby food supply],   pp. 88-98 PDF (3.2 MB)

Page 88

Vegetables, fruits, poultry, eggs, milk, and other dairy products, 
making up a substantial part of the average diet, may be produced 
in the majority of cases in territory close to most cities. 
The increase of such production will help to relieve transporta- 
tion conditions, tend to reduce prices, and will improve general 
business conditions by bringing farmers to town and bettering them 
In so far as a city has taken advantage of its opportunities to de- 
velop an economical food supply from its neighboring territory, it 
has taken the first step toward an efficient marketing system; in so 
far as it has neglected such development and ships in from a dis- 
tance products which could be grown as economically near by, its 
marketing system falls short of being efficient. 
As a preliminary to activities to stimulate near-by production of 
food, a careful study of conditions should be made. This should 
include the general system for handling foodstuffs locally, the agen- 
cies employed, the services performed, and the lack of proper mar- 
keting facilities, if such a lack exists. 
Possible improvements may mean the establishment of farmers' 
wholesale or retail curb or shed markets, and, in the larger cities, 
municipal enclosed market buildings in which stall space is rented at 
a low figure to middlemen who deal in food products. 
Producers should be encouraged to bring their surplus products 
into the city and easy and profitable marketing outlets should be 
provided for them. The farmers themselves should be freely con- 
sulted in regard to improvements in marketing facilities in the city, 
that would stimulate a greater local food production. 
Successful farmers' markets have been found to furnish a de- 
pendable outlet for local producers, and to be especially effective in 
developing a near-by food supply. Their success is dependent 
largely on proper location, careful regulation, good business manage- 
ment, and the willingness of both producers and consumers to give 
them a fair trial when they are first established. 

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