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The Gender and Women's Studies Collection

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The style book of slenderizing fashions: spring and summer 1935
(1935)

[Suits and dresses],   pp. 25-46 PDF (11.0 MB)


Page 26

SO STUNNING...that their pictures
I      MwAAINE ADSz
e   n#  o  I r
have won us
thousands of
new friends
/
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V
"-'ye!
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SELF.,~~15.WAL '~
1
6k)
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We chose this Dres for one of our Magazine "Ads" because It's one of our most
t pical all-'round valuaQ--only 55.95 for this lovely, new style made up In Printed
r In Plain weighted All-Ik Flat Crepe. We designed it on lines that make stout
women look smarter, slimmer and more graceful. Note the special style features:
dub,,le revers with RhInewtone pin, harmonizing two-tone plain Jabots, flared cuffs and
front box-pleat-all are carefully placed to give you the greatest possible amount of
slenderness and style. SIZES: 38 to 58 bust. Ieauth about 51 ins. Wide hem.
3 S 504-Prited as piaured: Pastel blue with white-and-navy print; beige  d  Q
with white-and-rown print; deve gray with white-and-ree print. .. . .. .  $1;95
3 S 506-Solid Color In navy, black or chocolate brown. Our low pri...   F
Posta.s. 12 ..tre on each dress.)
C
WEIGHTED
ALL-SILK
FLAT
oePLAIN
Alt         59ss
der that
w friends
ne In our
e picture
a for ou
ecogniec        -
a smart,
Swagger
$10.95.
I triends
they see
'pe we' ve
weightd
I quality
ly and Is
ly bettor
uen able
ow. price.
bat with
n sleeves
for your
reas (we
re  pi    35505
Prin .  Itt.
y shaped   PLAIN
rnd softly                                        0
rt section                                 P   N
I yoke in
sa pleat                                                   b
Ick.
Ith navy-                                                  c
ack with                                                   y
SIZES:
length to
Ide hem..
0.35
26       BE SURE TO SEND all your measurements as. instructed on the Order Blank. We will send CORRECT SIZE
S
V,
WEIGHTED
ALL-SILK
CANTON
CREPE
3 S767
We're Proud of Iti
S 767-We're not ashamed to admit
hat we're very proud of this Dress-
proud, in fact, that we pictured
in our Magazine "Ads" just to be
ure that everyone would see it.
And it is an achievement-such a
eautiful quality of weighted All-Silk
anton Crepe, in such a smart style,
nd at such a low price-only $7.951
The looping of self-material, which
rime the revers and narrow collar, is
detail that you will find on many of
he most expensive dresses now being
old in metropolitan stores; it's simple,
ut is very effective and in excellent
aste. The revers create lines that are
xceptionally flattering, particularly if
ou're large through the bust.
Long lines to add height are found
n the skirt seams, which extend into
Pleats both in the front and back. The
ong, full sleeves, tapered to attractive
ines at the wrists, in addition to being
becoming, make this dress appropriate
or year 'round wear. In fact, this is a
tyle that can work miracles for you,
whether you're average, short or tall.
COLORS: Navy blue, peacock blue
new green-blue) or black. SIZES: 38
:o 58 bust. Lengths: 47 to 52 inches.
Wide hem. One of our greatest values.
Our low price is only....  7.a5
Postage l2j6 extra.    8.
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