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Hackett, John; Gammon, Roland; Ross, Sayre; Breslow, Sally (ed.) / See
Vol. 10, No. 5 (Sept. 1951)

Model for manikins,   pp. 17-18-19 PDF (1.6 MB)


Page 18-19

MODEL FOR MANIKINS (Continued)
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Venus With arms is moulded as artisan    Finish  (day figure, Gisella's replica, will provide
shapes a new manikin's metal skeleton.   matrix from  which manikins are manufactured.
POSING AND POSTURING, OUT OF THIS WORLD BALLET BEAUTY
SPENDS WEIRD, WONDERFUL DAY IN A WINDOW DUMMY MILL
the faceless sad sacks of two decades ago.
manikins are now streamlined sophisticates
who hell) to sell a billion dollars' worth of
merchandise annually.
Made of papier-mfiche. complexly-engi-
neered.  rhythmically - sculptured,  1951
"showgirls" weigh less than 30 pounds
each. cost about $160. often "live" at least
10 years. Changing in silhouette with the
times. from pre-war Mannish Look to post.
war New Look to current Controlled Look,
most manikins average size 12. stand 5'6".
The manikins of 1951, moulded along
Gisella Svetlik's svelte lines, are the most
lifelike in the history of the business. And
the business is booming. Twenty years ago
ready-to-wear dresses were displayed on
plaster window dummies only in the largest
cities. Today their streamlined sisters are
found in department stores from coast to
coast. In fact. America's store window pop-
ulation is now estimated at 150,000. This
year Mary Brosnan Studios alone are add-
ing to it at the rate of 150 manikins a week.
V
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ALMOST LOST IN FOREST OF FASHION FIGURES, GISELLA STARTS BALLET FROM
Ah
Gisella examines completed model. Leading
UT. S. manufacturers, Mary Brosnan and
18
Lillian Greneker, produce weekly 300 mani-
kins, who later become silent saleswomen.
THE
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GISELLA WATCHES AS MANIKIN TAKES ON COLORS AND CONTOURS OF LIFE
BEAUTY ENDS THE DAY STARINGI
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go
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THIS WORLD HER 34-23-34 MEASUREMENTS MADE HER A PERFECT MANIKIN MODEL
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Arms o utstreht  in seeming elation, manikin is assembled
INTO FACES OF FUTURE WINDOW "SHOWGIRLS' ROLLING OFF ASSEMBLY LINE          at store, soon to show and sell fashionable U. S. finery.
19
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SopfiStkrd ndfiostily fenunne, 20th Centuy Vestal
Virgin awaits transportation to big city department store.
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