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Woman's home companion
Vol. LXIV, No. 6 (1937)

[Title page] Woman's home companion - June 1937 - Vol. LXIV, NO. 6,   pp. 2-3 PDF (1.2 MB)


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JOSEPHINE: Poor Lizbeth ... she simply hasn't any men friends.
CAROLYN: It's the same old trouble*. .. she can't hold her friends
because she can't hold her breath.
*For halitosis (unpleasant breath), there's nothing like LISTERINE
When is a Woman on the Shelf ?
by SUSAN BROWN
IS it when telltale rolls of fat begin to ap-
pear in the wrong places? Is it when ugly
little lines start running across a face that
might have launched a thousand ships? Is it
when the hair grows grey and the muscles get
flabby?
Sometimes "Yes," but not always. A woman
may have all of these faults but if her charm
persists she is welcome, often sought after.
The thing that really puts so many women
on the shelf-so many young women, mind you
-is a trouble that often isn't suspected at all.
I speak of the condition of the breath.
Why so many women, otherwise fastidious,
dare to assume their breath is without reproach
is quite beyond me. Dozens of my friends
offend this way, then wonder why they are out
of the social swim.
Are you one of those forgotten women? I
trust not. After all, is there any excuse for
the breath being anything but pleasant when
Listerine, the quick deodorant, is probably sit-
ting right on your bathroom shelf, inviting
regular morning and night use ?
BE POPULAR;
GET RID OF BAD
BREATH
The insidious thing about halitosis (unpleasant breath) is
that you yourself never know when you have it. And even
your best friends won't tell you. Why risk this humiliating
condition? Why guess about the condition of your breath
when you know that Listerine Anti-
septic, used morning and night, halts
fermentation, the major cause of
breath odors and quickly overcomes
the odors themselves. No fastidious
person neglects this pleasant morn-
ing and night precaution with Lis-
terine Antiseptic.
LAMBERT PHARMACAL CO., St. Louis, Mo.
LISTERINE the quick deodorant
Woman's Home Companion June 1937
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