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Graeve, Oscar (ed.) / Delineator
Vol. 119, No. 1 (July, 1931)

[Continued articles and works],   pp. 76-[89] PDF (9.4 MB)


Page [89]

ELINOR
0
LY N
the magic
COLOR
can achieve for you
"That color
makes your eyes
blue as the
summer sky
C OLOR is such a warm, living, beautifying
force! It can work such miracles for us-
subdue our 'bad' points, heighten the loveliness
of eves, hair and skin to radiant beauty.
A Beauty Hint
"Perhaps your eyes are pale and colorless-a blue
dress can make them seem blue as the summer sky!
Certain colors can almost magically clear the skin,
give it an ivory coolness or rose-petal brilliance.
"This is the most potent beauty recipe I know:
1. Choose the colors which are right for you.
2. Treasure their fresh, lovely charm with Lux.
"Lux never fades colors, and this is tremendously
important for you!
"Your charming new frock or blouse, your c\-
citing scarf, do pretty things to your face so loi
as the colors are fresh and alive. If they fade they
lose this magic power. Fading may even make a
color actually wrong for you.
"You've washed a blue dress, perhaps, and
had it come out so dull and lifeless that it made
you seem sallow and old. Ordinary 'good' soaps
so often fade colors.
"But the marvelous thing about Lux is that
it's especially made to preserve colors! No mat-
ter how delicate, no matter how brilliant, any
color safe in plain water is just as safe in Lux.
A"
Keep Your Homve Charming, too
"Color in your home heightens your loveliness.
Cherish the beauty of your draperies, your slip
covers, sofa pillows, the gay linens on your
dinner table . . . keep
them, too, color-fresh and
charming with Lux!"
COLOR SAFE IN WATER ALONE IS JUST AS SAFE IN LUX
tells
'A
4C
*This lovely knitted fabric
LUXed 4 times is as fresh
and enchanting as new!
Nofading, no shrinking!
*Duplicate fabric washed I
times in ordinary "good"
soap is badly faded and
streaked. Shrunken, too.
You can trust this promise . . . ANY


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