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Graeve, Oscar (ed.) / Delineator
Vol. 119, No. 1 (July, 1931)

[Continued articles and works],   pp. 76-[89] PDF (9.4 MB)


Page 81

JULY. 1931
"..THIS NEW JOB IN THE HOME.."
IT'S a woman's big opportunity ... that
of contributing to her husband's success
through careful home management. And
how many wives there are today of the
type praised by Mr. Wanamaker!
Wives who conscientiously run their
homes with the same business-like effi-
ciency practiced by their husbands in
their offices!
These are the women who welcomed
Piggly Wiggly, launched as the modern
vogue in marketing. For in Piggly
Wiggly's plan they saw their opportu-
nities for even greater savings in the food
budget... with no sacrifice in the quality
or amount of their purchases.
That's why 2,500,000 women shop at
"Modern living conditions are responsible for this new job in the
home. Today the successful wife is in reality the business partner
*     of her husband, responsible for the management of the home. Look
around you and you'll see countless happy men of your acquaint-
ance who, they will admit, owe no small part of their success to
their thrifty 'partners' . . . wives with shrewd knowledge of values."
Piggly Wiggly daily. They recognize the
unique buying advantages that Piggly
Wiggly's 3000 stores offer them.
Prices are consistently low, of course.
Our special method of operation insures
that. You save at Piggly Wiggly-not just
now and then, but month after month.
You choose for yourself at Piggly
Wiggly. The choicest foods are there to
-elect from-fresh fruits and vegetables,
packaged foods of dependably fine
Juality. You compare prices on the big,
swinging price tags - make your own
decisions, unhurriedly,
IoRACE WANAMAKER
of the Wanamaker Store, Philadelphia
You shop as you have always wanted to
at Piggly Wiggly. Your skill, your thrift
and knowledge of values have full play.
Make this unique test
To really appreciate the economies, the
exclusive advantages in shopping at
Piggly Wiggly, make this test:
1. Shop there for one week.
2. Keep a record of purchases
in the PigglyWiggly Household
Account Book which you can
obtain free at any Piggly Wiggly
store, or by mailing the coupon.
PIGGLY WIGGLY BUDGET SERVICE, Dept. D-7, 35 E. Seventh St.,
Please send me afree copy of the Piggly Wiggly Household Acc
NAME------   -------------- -
ADDRESS --------------------------------------------------------------------
*          W        I     G       G       L      Y
Cincinnati, 0.
ount Book
-------- @ 1931 P.W.A.C
We believe you will find this to be a
most interesting shopping experiment.
It will show you how, by shopping at
Piggly Wiggly, you actually ma e your
money buy more. The reason expert
managers prefer Piggly Wiggly!
Household
II\L      L      Account Book
To assist you in budgeting your expenditures,
this special Piggly Wiggly Household Account
Book is now offered to you. It is simple, very
complete, and contains many valuable hints
on household management by a nationally
known authority. It covers a wide range of
incomes and is thoroughly practical.
You can obtain the Piggly Wiggly House-
hold Account Book free at any Piggly Wiggly
store Or by mailing the coupon. Get one and
begin making the unique one-week test.
8 1
*  S  T O0 R E  S
A"
I GGL Y


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