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Graeve, Oscar (ed.) / Delineator
Vol. 119, No. 1 (July, 1931)

[Continued articles and works],   pp. 46-71 PDF (15.7 MB)


Page [47]

JULY, 1931 
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ODO*RO*NO
4o/'vei evef #~y,
I    INSTANT PROTECTION
This amazing new Instant Odorono may be applied to the
underarms any time-just after the bath-or as you start
dressing. It stops perspiration instantly! Then your gowns
are safe from perspiration damage. And no underarm odor
-so repellent to others-can sully your charming freshness!
2     APPLY IT WITH THE NEW       INSTANT APPLICATOR
Attached to the cap of the new Instant Odorono bottle is a
convenient sanitary sponge applicator.Just a few swift strokes
will suffice! No trouble, nothing messy or greasy. No need
to use cotton! Nothing to leave a tell-tale odor of its own.
A great advance in the technique of your toilette!
3     NEW  QUICK-DRYING FORMULA
Because of its quick-drying formula Instant Odorono be-
comes one of your simplest dressing table rites. Put it on
. . . and before you have paid your usual tribute to beauty
with cream, powder and lipstick-it's dry! And you are
ready for your frock.
4    ALL THE FAMOUS ODORONO             DEPENDABILITY
Depend upon Instant Odorono for 1 to 3 days' protection.
Rely upon its dependability, for it comes from the famous
Odorono laboratories. Do not confuse it with ineffective
preparations . . . designed merely to offset odor. Instant
Odorono, a liquid, is a deodorant and non-perspirant that
keeps the underarm absolutely dry and odorless.
Every Thursday morning at 11:30 Eastern Daylight Time, over
WJZ and associated N. B.C. stations, Mrs. Edna Woolman Chase,
the talented Editor-in-Chief of Vogue, will give her advice Onl
what to wear and how to wear it.
Tune in on this Instant Odorono broadcast, and, as you think
of your clothes, don't forget that Instant Odorono is the best
means of protecting the finest dresses that you own. For where there
is perspiration, beware of clothes damage.
L
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K
INSTANT
QUICK DRYING
DEODORANT AND
PERSPIRATION CORRECTVE
Guards Freshness
Saves Clothes
0
4
FAMILIAR  TRAGEDIES
THE GENEROUS HOST SPENT . . $28
SHE RUINED HER GOWN . . . . $69
He took her to dinner and the theatre . . . she was flattered to death to go.
She wore the best stitch she had . . . and looked lovely. But the theatre was
stuffy, and she perspired under the arms. So her best gown was ruined . . .
stained and faded by the acids of perspiration-to say nothing of the offense
this perspiration odor gave to her escort. Oh well, and a-lack-a-day! There
are plenty of good men in the world ... but good dresses are hard to find. A
really smart girl would have used Instant Odorono... and saved such troubles.
INSTANT ODORONO IS MADE BY THE ODORONO CO., INC., NEW YORK
D)  LI.1 N , F  \ T  ( R1


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