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Woman's home companion
Vol. LXIV, No. 6 (1937)

Index of products advertised,   p. 137 PDF (696.1 KB)


Page 137

INDEX OF PRODUCTS ADVERTISED
HE appearance of an advertisement in Woman's Home Companion is a specific
warranty of the product itself. of the claims made for it, and of the integrity
of its maker. In the case of medicinal products, only those products are
advertised which have been passed upon by the magazine's medical authorities.
PRODUCT
Adhesive Sealex Linoleum........... .  .  .
Alexander Smith & Sons Carper Companyv
Alka-Seltzer...................
American Gas Association. ........  .........
America,, Stove Co,,mpany ............ ..........
American Telepho ne and Telegraph Company.......
A m olin . ....   .        ............
A nglo  Corned  Beef  . ..........................
A ng stur.  ..  ..   ... ...................
A rden. Elizaberh  . ...........................
AtlanniSales Csrrsoration   ....
PAGE  PRODUCT
7
44
.118
30
67
54
76
.118
125
131
114
Baker's Southern Style Coconut ............  .. 66
Beauty Counselrrs  Inc .......                 130
Beech-Nut Strained Foods.                       90
Bisquick...  .                .                103
Bouriois Sales Corporation-Evening in Paris Perfume . 62
Brll.....       ......       .    ...  ...   134
Bristol-Myers Company .... .. ... .      .  37, SQ
Browvnatonre.............. .. .... ..18
Calix Tooth  Powder,  ..     ...   .........    68
Camel Cigarettes. ...   .........   . . 4th Cover
Campbell s Soups .. ....    .   ...... ............  25
Canadian Travel Bureau ..........................00
Canned Salmon Industry ......................... 92
Cannon  Percale Sheets.  . ........................  89
Carter's Little Liver Pills .......................132
Cashmere Bouquet Soap .......................... 34
Cash's  Woven  Names............................1l9
Certo ................ .                      116
Chase & Sanl brn Dated Coffee............... ...39
Chi Diapers..    ......      ............. .133
Cliveden Yarn......... ...................130
Clorox......... .........................128
rscomalt  .. ... ............... .............. 64
Colgate's Ribbon  Dental Cream................  ... 38
Community Plate       ..................... .104
Congoleum-Nairn  Inc........................ ...  7
Cotes Perfume............. ................... 69
Cream of Wheat................................ 93
C reolin . . . . . . ...... . . . . . . . . . . . . . . . . . .. . . . . . . . .121
Crisco. . .  . . ...... . . .. ....................  8
Cro.Pa,  Foot A ids  .............................136
Crosley  Refrigerator....... .....................132
Cutex Lipstick.... ..........................134
Cutex Liquid Nail Polish......................... 52
Daggett & Ramsdell Colden Cleansing Cream......... 49
D i-chloricide ......  ............................  88
Dioxogen  C ream ................................  88
Dodge  A utomobile..............................  41
Dorothy  Gray  Preparations ....................... 45
Drano........................................ 32
Drums Dry Cleaner............................133
Edwards' Olive Tablets, Dr ..  ....................130
Espotabs . .......  . ............................119
Evening in Paris Perfume-Bourjois Sales Corporation.. 62
Ex-Lax.......................................123
Fels-Naptha Soap..............................107
Fitch's Dandruff Remover Shampoo.................135
F.& K. Yarn.................................130
Flit.........................................124
Ford Automobile ........................... 2d Cover
Fostori iaGlass.................................126
Franco-American Spaghetti .......... ............. 74
French's Mustard ........................ ...... 114
Frigidaire..................................... 91
Gantner &  Mattern Swim  Suits................... 99
General Electric Company Incandescent Lamp Dept... . 40
General Foods Corporation..................35, 66, 116
Gerber's Strained  Foods..........................114
Heinz Pure Vinegars...........................127
Heinz Strained Foods........................... 132
Helena Rubinstein  Preparations...................  122
Holmes & Edwards Inlaid ........................ I10
Hood  Rubber Products Co., Inc.................... 65
Hudnut Marvelous Matched Makeup.......... .... .53
Hygeia Nursing Bottle and  Nipple.................. 132
Hygienic Products Company, The..................135
Indian  Head  Cloth  and  Sheets.....................  47
Ingram's M ilkweed  Cream........................  37
Ipana Tooth Paste .............................. I
Ivory Flakes................................... 26
J.C . Y arn .....................................130
Jnri  Y arn ......................................130
Kedettes......................................120
K eds .  .... . . . . . . . . . . . . . . . . . . .. .. . . . . . . . . . . . . .  7 2
Kellogg's Kaffee-Hag Coffee....................... 101
Kleinert's  Shields  ...............................122
Knox  G elatine..................................131
Kohler  Co...................... ..............121
Korex........................................   97
Kraft Cheeses.................................. 5
PAGE
La Cross Creme Nail Polish ................ .....131
Lad% Esther Face Powder............... .......98
Lake Lairatories.   ............ ...125
Lam~ex....................... I.............. 136
Larvex  ..     .............136
1.ibbv's Foo  ... .............................  51
Lifebuoy Health Sop ....................3d Cover
Listerine.... ..                 .. ..     .  .  3
Listerine Tooth Paste and T(oth Powder ...... ......46
Lowe Bro,. Paints & Varnishes ................  120
Lux  or Dishe........................   .. ..  .  . 121
Lux fir Fabrics.....  .........................  61
Magic Chef Gas Range.......................... 67
Maiden Form  Bras-icres.........  ..  ............ 135
Martex Bath Towel.. ....... . ................131
Mavis Tilcum Powder.......................... 86
Max Factor Society Make-Up.................... 90
Mennen Gompanv Bab, Products. ................  72
Metropolitan Life Insurance Company ......... ... ..31
Mirro Vapor-Seal Utensils...................... 11I
Modess. . ................................. .63
More Push-Pin............................... 135
Morton's Iodized Salt ............................ . 11
Mum....................................... 59
Nashua Blankets............................... 47
National Ice Industries ........................... 75
Nonspi  .....................................131
Noxacorn....................................135
Odorono.....................................137
Oneida Ltd......  ........................ ... 104
Ott Engraving Co. ............................132
OVALTINE (Wander Company).................. 71
Pacific Crinkles................................ 56
Palm  Beach Suits. .............................. 70
Palmer's Strikalite  M atches..................  , ... 118
Parker Quink ................................. 134
Pazo Ointment &  Suppositories...................  123
Pepsodent Tooth  Paste. . ......................  55
Pequot Sheers and  Pillow  Cases................... 138
Phillips Delicious Sups. .................... .... 42
Pineapple Producers Cooperative Association,   ..... 94
Pond's Cold Cream  ............................. 33
Primrose House Chiffon Powder .. ..... . .... .70
Princess Pat Rouge.............................133
Pulvex  log Soap..............................130
Q uaker  O ats...................................  50
Q uaker Puffed  W heat............................117
Quest........................................ 96
Quick Elastic Hot Starch.....................118
Red Crss Shoes.. .......................... 140
Resinil Ointnt and  p...................... 136
Sira, .............I.......................3d Cosver
Rit.........................................9)
S ani-Flush ....................................1 3.5
Scholls  Zino-pads,  Dr............................13?
Sherw in-W illiams  Paints..........................115
Shinola......  . .............................13Q
Shredded What.   .....        .   .  ..... 74
Simmons Beaut, rest............................. 73
S. O. S.- Magic Scouring Pads.................. .. 101
Spencer IndividUally Designed Corsets and Foundation
Garments.......................... .......44
Spirella  Foundatio  Garments......................119
Squibb Dental Cream  .......................... 102
Staley's Gliss Starch Cubes  ...................... 125
Standard Brand, Incorporated. .................... 39
Sunbeam  Automatic M ixmaster....................134
Sunray Yarns .................... .............130
Sure-Fit Furniture Covers ........................ 34
Swans Down  Cake  Flour.........................  35
Swift's Premium Meats.......................... 29
Tampax...................................... 86
Tangee  Face  Powder............................136
T hree-In-O ne  O il ...............................133
Toastmaster Toaste.............................115
Underwood  Deviled  Ham.........................  66
Utica and  M ohawk Sheets........................125
Walk-Over Shoes............................... 87
Wesson Oil................................... 36
Whitehead Metal Products ompany............... 95
W ilbert's No-Rub  Floor W ax.....................132
Wonoco Yarn.................................130
Woodbury's Facial Soap....................  ... 43
Wool Trading C......... .....................131)
Wrigley's Double Mint Chewing Gum. ............. 124
Yardley's Beauty  Preparations.....................  57
Yeast  Foam  Tablets.............................121
Zandbergen  Bros.......... ....................135
Z. B. T. Olive Oil Baby  Powder...................132
Z ip..................... ....................124
Zonite.............. ......................... 130
FOR further guidance in your buying, advertisers
in Woman's Home Companion whose products
are recommended by Jean Abbey, Woman's Home
Companion Shopper, are entitled to use this seal.
Whether bearing the seal or not, products advertised
in   the  magazine   are   recommended    as  above.
137
Don't Meet that New Man
UNTIL YOU'VE
MADE THIS
"ARMHOLE-ODO
TEST
If the slightest moisture is allowi
to collect on the armhole of yoi
dress, the warmth of your body
will draw out stale "armhole
odor" when you most want to
make a good impression ...
P RETTY CLOTHES, appealing cha
and amusing conversation may wit
new man's attention. But your first exc
ing meeting will never ripen into frier
ship if you have carelessly neglected th
little hollow under your arm!
If you have been deodorizing only, ev
though you feel sure of your personal da
tiness, don't meet another new man ur
you have made the "Armhole-Odor" Te
As you take off the dress you are wearii
smell the fabric under the arm. You may
shocked and surprised, as are nine out
every ten girls who carefully deodorize,
find that your dress has a stale "armh
odor." That is the way you will smell
everyone you meet!
When you deodorize only, although it
quick and easy to do, you do not stop p
spiration and do not give yourself complt
protection. Perspiration occurs after y
deodorize, and the moisture is immediat
transferred to the fabric of your dre
1W
0~o k(
~s
Every time you wear the dress, the warmth
of your body draws out an intensified odor
of stale perspiration.
Complete Dryness Necessary
Girls who have tried many ways to master
ed   the art of personal daintiness know that one
ur    way is sure. Through embarrassment they
have learned that quick, easy methods are
unreliable. They insist now upon the com-
plete protection of Liquid Odorono and
gladly devote the few extra moments neces-
sary to its use. Liquid Odorono, not only
keeps the underarm sweet, but completely
dry, insuring both wearer and frock against
rm   the slightest possibility of "armhole odor."
a  The action of Odorono is entirely harmless
.i- to the underarm skin. It simply closes the
i- pores gently in that restricted little hollow
iat   and diverts perspiration to surfaces of the
body where it can evaporate freely before
'en   it offends.
in-       Protects Lovely Garments
ktil
st.  The dainty shades and sheer fabrics of your
evening gowns will never be marred by ugly
rig,  greasiness or discoloration from perspiration
be   if you protect them with Odorono. And you
Of   will find dry-cleaning bills on your entire
to   wardrobe considerably reduced.
ole
o     Start today. Odorono comes in two
to
strengths. Regular Odorono (Ruby colored)
is requires only two applications a week. In-
is stant Odlorono (colorless) is for especially
er-   sensitive skin and for quick use. Use it daily
Ste   or every other day. On sale at all toilet-
ou    goods counters.
ely
sl       s To make sure your natural charm will be
unmarred by offensive "armhole odor," send
today for sample vials of the two Odoronos
and leaflet on complete underarm dryness.
SEND   r FOR    INTRODUCTORY SAMPLES
pUTH    MILLER. The Odorono Co., Inc.
g)ept.6W7191 Hudson St., New York City
In Canada, address P. 0. Box 2320, Montreal)
I enclose 8, to cover cost of postage and packing, for
amplen of Instant and Regular Odorono and descriptive
eaflet.
. City                      State
Woman's Home Companion June 1937
.;7
leg,


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