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United States Department of State / Foreign relations of the United States, 1951. The Near East and Africa
(1951)

The Near and Middle East: multilateral relations,   pp. 1-342 PDF (132.2 MB)


Page 74


FOREIGN RELATIONS, 19 51, VOLUME. V
  monopoly of the Soviets in northern Iran. The lack of success of
  the USIE program in Egypt is largely due to inadequate staffing.
    3. The effectiveness of media varies from country to country. In
  general, mobile units are one of the most effective media, in'countries
  where the rate of illiteracy is relatively high, and in rural areas
  generally. Printed matter is a less effective medium, save in countries
  of relatively high literacy or with important concentrations of liter-
  ate elements, such as Greece, Lebanon, and Pakistan. The exchange
  of persons programs are of high importance. In the Near East, the
  Voice of America has not yet achieved satisfactory effectiveness be-
  cause of inexperience, irrelevant or ill-chosen programs, "high pres-
  sure" tactics, and lack of medium-wave broadcasting facilities.
  4. In most cases, USIE has been effectively integrated into our
  missions. However, in countries which have ECA programs, difficulties
  are noted in achieving successful correlation between USIE programs
  and the public information programs of ECA.
    5. It would be a grave error to remove the public information pro-
 gram from the policy control of the State Department, because of the
 necessity for integrating the program     with our foreign policy
 objectives.
   6. It was suggested that the possibility be explored of collecting
 local cultural patterns and activities, to send back to the United States,
 as an experiment in the sharing of technical cooperation and a means
 of expressing our interest in the area. However, the difficulty of
 organizing such a program on a reciprocal basis was recognized.
 B. Recommendations
   1. USIE should refrain from too rapid expansion and should avoid
 direct pressure or salesmanship tactics. The USIE staffing pattern
 should be examined critically, with a view to avoiding its over-
 expansion or placing undue emphasis upon its operations in the minds
 of the Middle Eastern Governments and people.
   2. In ECA countries, the Chief of Mission (or his Public Affairs
Officer) should be given a specific directive authorizing him to co-
ordinate all public information activities in the country of his re-
sponsibility, in order effectively to integrate USIE and ECA public
relations programs.
  3. In the light of the present international situation, the possibility
should be explored of preparing in Washington a USIE fortnightly
newsreel for dissemination abroad through mobile units and, if pos-
sible, dissemination to commercial movie houses.
  4. The possibility of producing periodical news bulletins on a
regional basis should be explored, since publication of news bulletins
by small diplomatic missions is too complex an operation.
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